Crackle Technologies closed $1.7M funding round

Crackle Technologies, a Singapore-based company, secured $1.7 million in a pre-seed funding round. The round was led by We Founder Circle and AC Ventures, with participation from founders of Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital.

Crackle Technologies is developing AI-based products to help publishers maximize their advertising technology earnings. The company's proprietary technology utilizes advanced data analytics and predictive modeling to optimize publishers' ad revenue, automate workflows, and improve user experiences. The funding will be used to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTT platforms by addressing issues such as low fill rates and ad viewability. Founded by ex-Google executives Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, Crackle aims to enable publishers to increase their earning potential and build sustainable businesses.