Spotter closed $7.4M follow-on round

Spotter, a company that provides capital and AI-powered tools to YouTube creators, secured $7.4 million in a funding round. This financing was revealed through a Form D filing and confirmed by the company. The specific investors in this round were not publicly disclosed.

Spotter's business model involves offering upfront capital to established YouTubers in exchange for licensing portions of their existing content. The company then collects the advertising revenue from this licensed content to recoup its investment, without taking ownership of the creators' intellectual property. Spotter plans to use its funding to further support creators, including through the launch of Spotter Studio, an AI-based suite of tools designed to assist with content ideation and planning. The company has reportedly invested over $940 million in more than 735 YouTube channels.